From time to time it is important to differentiate one’s presence on the web especially when so many individuals and groups have discovered the power of social media to establish their brand identity.
Since founding Supply Chain Matters in 2008, I have had a goal for this site to serve as a premier voice of independent thought leadership reflecting on global supply chain business process and information technology developments. Our chosen name and our approach is straight-forward- a deep belief that the vast collection of supply chain capabilities do matter in the world of business, and that important learning can be gained by sharing observation, insight and perspectives. Our audience consists of a targeted group of senior and functional practitioners across multiple supply chain, online commerce, IT and other disciplines. We also have broad appeal to supply chain technology and service providers but we do not produce content solely for their benefit.
Editorial and perspectives are formed from my background of over 30 years of experience in supply chain management across multiple operational, functional and IT roles, and as a noted supply chain industry analyst for two top-tier industry analyst firms. This author has implemented business process change and information systems initiatives, large and small, and has been fortunate to have led on either side of these initiatives, namely for businesses themselves, and from software companies pitching their value propositions. We invite and encourage guest commentary from other experienced professionals. In short, we believe our perspectives are unique, and we chose to share those perspectives with our readers.
Supply Chain Matters exists as an independent blog voice. The insights and thought leadership shared is offered in an open environment, but we do reserve copyright and attribution rights to our content. We provide the deepest level of both industry-centric and cross-functional supply chain related insights and perspectives. We are pleased that in 2012, this site experienced close to 400,000 visits with nearly 1.2 million pages served to readers.
We are NOT owned nor operated by any technology or supply chain services focused company. This author makes his living by providing consulting and advisory services through our other entity, The Ferrari Consulting and Research Group LLC, which is the purposeful owner of this web site domain.
We can be accessed by either of three different web addresses:
www.theferrarigroup.com/supply-chain-matters Our primary address, an extension of our named domain.
Our named sponsors that you see featured in our blog sponsorship panel have recognized the value of our presence and expertise in social media, market and technology perspectives and have paid to be associated with our banner. Last year, our sponsor ads garnered over 1.7 million ad impressions on content pages. The blog itself funds its operating and other expenses from revenues derived from named sponsors. We continually thank our sponsors, not only for their support and recognition, but for their tolerance for an independent editorial voice. If your firm wants to invest in a lasting and continuous impression of your brand and services, you might consider becoming a named sponsor. Further information can be obtained by sending an email to info <at> supply-chain-matters <dot> com.
We conclude with a sincere thanks and gratitude to all of our globally based readers. Thank you for your continued support and loyal readership and do spread the word to others.
Bob Ferrari, Founder and Executive Editor