The Supply Chain Matters blog features our annual listing of our most read blog commentaries that were created and published during the year 2020.

Normally, this series features our top ten blogs for the prior year. However, as many readers are well attuned to, the year 2020 and the COVID-19 pandemic presented unprecedented challenges as well as opportunities for industry supply chain management teams. For these reasons, we elected to expand our profile to the top 25 blogs of 2020.

In our Part One blog of this Supply Chain Matters series, we began in descending order and worked our way from the 25th most read to the 15th most read blogs last year. In this blog, we make our way to the topmost read blog last year.

As readers review these listings, focus on the topics as well as the timing during the year. Notice the patterns that repeat not only in 2020, but as we approach the end of the first quarter of 2021.

In Descending Order

Number 14

COVID-19 Supply Chain Response: Reckitt Benckiser And Procter And Gamble (October 28, 2020)

In the backdrop of COVID-19 coronavirus outbreaks, Supply Chain Matters highlighted for readers where specific industry product demand and supply chain management response were making a visible difference to customer and business performance outcomes. In this commentary, the focus was on the response to global wide cleaning and sanitizing product demand, and specifically providers Reckitt Benckiser Group and Procter & Gamble.


Number 13

The Advent Of WMS Accelerator Technology To That Of Data Convergence- Part Four (November 20, 2020)

The final of a four-part WMS market education technology series, developed in collaboration with, focusing on the need for what we termed as an overlay Cloud-based WMS Accelerator, described as a data convergence technology.


Number 12

Reshoring Of Medical PPE Production In The United States- Jabil’s Response (July 28, 2020)

A blog commentary highlighting contract manufacturer Jabil’s effort in the response and support the added domestic U.S. production of medical personal protective equipment (PPE) needs. This included global wide design collaboration on N95 mask design and production and allocating capacity among various existing U.S. production facilities.


Number 11

Aquiline Drones Expands Operations And Launches Commercial Drone Pilot Program (August 20, 2020)

The Supply Chain Matters blog updated readers on U.S. based Aquiline Drones, indicating to be one of the fastest growing full-service drone companies in the U.S. as well as recruiting both additional staff and launching a commercial drone pilot training program.


Number 10

Supply Chain Matters Interviews Nirav Patel- New CEO Of Bristlecone (October 8, 2020)

Supply Chain Matters Executive Editor Bob Ferrari shared an interview with the newly appointed CEO of specialty supply chain and analytics business advisory and system integrator firm Bristlecone. CEO Nirav Patel indicated that many companies across different manufacturing and services sectors have now realized that they need their organizations to double-down on digital transformation as a result of the learnings of the ongoing COVID-19 pandemic.


Number 9

Perspective On Multi-Industry Supply Chain Management Strategy In The Post COVID-19 Era (March 30, 2020)

Supply Chain Technology Industry Analyst and Executive Editor Bob Ferrari provided a blog editorial addressing multi-industry supply chain management concepts in the post COVID-19 era in areas of strategy, business process and advanced technology. The commentary observed that the new reality of supply chain management is no longer ‘chains’, but rather highly dependent customer fulfillment and supply networks that are all electronically interconnected among various key processes and insightful data. Further expressed was that thinking of the future helps to get through the pressures and challenges of today. Thinking of the future unleashes the creativity of tomorrow’s supply chain management leaders.


Number 8

Kearney Reshoring Index Sheds Light on Notable Shifts in Supply Sourcing Prior to COVID-19 Disruption (April 9, 2020)

Supply Chain Matters called reader attention to a report published by global sourcing consulting firm, Kearney (formerly A.T. Kearney). The report’s Executive Summary pointed to a dramatic reversal of a previous five-year trend for the Reshoring Index, as domestic U.S. manufacturing in 2019 commanded a significantly greater share versus sourcing among the 14 Asian low-cost countries.


Number 7

Just In Time Inventory Management Methodology May Be Little Help During And After The COVID-19 Coronavirus Outbreak Without Modification (March 16, 2020)

A Supply Chain Matters commentary as to why Just-In-Time inventory management processes that permeate various multi-industry supply chains may be little help during and after the COVID-19 outbreak of 2020, without modification for connecting physical with digital along with the weighting of supply risk and resiliency needs.


Number 6

Financial Planning Scenario Modeling Just As Important For The COVID-19 Business Environment (May 20, 2020)

The Supply Chain Matters reiterated to readers that the COVID-19 pandemic disruption exposed weak links, planning process shortcomings and the more agile and scenario-based decision-making required for line-of-business and supply chain agility and resiliency needs. Highlighted was Oracle’s Financial Planning and Scenario Cloud based capabilities.


We now countdown to our Top Five most read blogs.

Number 5

COVID-19 Disruption: Review Of First Quarter 2020 Industry Supply Chain Response (May 6, 2020)

We provided capsule reviews of the Q1-2020 industry financial and business challenges that included a select capsule view of industries that we believed would be somewhat representative of how global customer demand and supply networks were initially impacted by the growing pandemic, along with the sense of mitigation plans moving forward. Industries of mention were Commercial Aircraft, Global Automotive, Consumer Goods, Online Commerce, Healthcare and PPE. Our goal was to provide readers and clients a broader perspective from a supply chain management lens as to what the 2020 planning and operational environment would present.


Number 4

Airbus And Boeing Both Impacted By COVID-19 Coronavirus Outbreak Implications (March 23, 2020)

We updated readers on commercial aircraft manufacturer’s Airbus and Boeing, as both were directly impacted by the effects of the COVID-19 coronavirus global outbreak. Both manufacturers were grappling with the effects of initial global-wide production facility shutdowns due to lockdowns or virus spread, the beginnings of airline customer delivery date deferrals and the cascading impacts on both manufacturer’s supplier networks. As events evolved during the remainder of 2020, the challenges and the implications for both in terms of preserving financial liquidity and protecting workers and suppliers.


Number 3

Parallel Supply Chain Virtual Summits And Stark Contrasts (November 23, 2020)

A perspective on contrasting Cloud based supply chain management business process technology investment strategies among both SAP and Oracle communities based on two simultaneous online virtual events that occurred during the same week.


Number 2

Fast Fashion Creator Zara Begins Pivot To The Future Of Post COVID-19 Retailing (June 12, 2020)

Supply Chain Matters highlighted reports contrasting how fast fashion retailer Zara was already pivoting its business and supply network response strategy to the future of post COVID-19 retailing.

This was a recurring theme in a published content and last week, we updated readers on Zara and on parent Inditex’s ongoing efforts in providing a benchmark for supply chain digital transformation and supply network resiliency in online retail.

And now, with a drumroll please, the most read Supply Chain Matters blog in 2020, coming in as Number 1:

Report Reveals Apple’s Procurement Management Practices Which Are Not Necessarily Collaborative (January 24, 2020)

We highlighted for our readers a published report by The Wall Street Journal exposing Apple’s procurement management practices which are deemed not necessarily collaborative, and which is certain to fuel ongoing debate as to whether extracting aggressive cost savings from suppliers adds to sustaining product innovation.

While on the topic of interest levels in specific company supply chains or technologies, below is the top ten searches made of Supply Chain Matters published content with organizational names specified:

  1. Tesla
  2. Apple
  3. Lululemon
  4. Nintendo
  5. Chipotle
  6. Sony
  7. Best Buy
  8. 3M
  9. AMD
  10. SAP


Added Thoughts

Since our inception in 2008, we have consistently discovered that within supply chain management communities, all things related to Apple’s product development, design, and supply network strategies draws a lot of interest. The year 2020 was no exception.

We anticipate an even more prolific year of read and searched content this year.

Continue to explore our 2021 blog content and tune into our ongoing notifications on Linked-In as well as Twitter. Our Supply Chain Matters Podcast series is further providing added conversation from other supply chain management, business process, and technology experts and thought leaders regarding trends to anticipate this year.

If you are a supply chain management technology or services focused supplier, consider one of our blog sponsorships, customized for sponsor needs.

Thanks again to all our global based readers for your continued and loyal readership. Because of that, we remain one of the top recognized blogs in supply chain management.


Bob Ferrari, Founder and Executive Editor

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