The Supply Chain Matters blog, with the presence of Bob Ferrari, Founder and Executive Editor, is this week providing highlights and insights from the Oracle OpenWorld 2019 conference held in San Francisco.

In our Part Two update commentary, we provided highlights and insights related to Larry Ellison’s Gen 2 Cloud Technology keynote, the CEO Business Update keynote, and the Applications Strategy keynote.

Our Part Three update provided highlights and observations related to Larry Ellison’s Oracle Applications Strategy upOracle OpenWorld 2019date keynote that included specific mention of Oracle SCM Cloud.

Our Part Four commentary provided highlights and comentary of related to the Oracle SCM Cloud suite focused keynote.

This update will highlight other sessions and/or topics that are likely of interest to our global readership.


Oracle ERP- EPM Cloud Keynote

This Editor also attended the ERP-EPM Cloud keynote session anchored by Oracle Senior Vice Presidents Rondy Ng and Matt Bradley.  Oracle Cloud ERP has experienced continuing customer momentum levels with over 6500 customers now being reported. Upwards of 70 percent of customers are now live.

Of likely interest to the supply chain management community is that global parcel transportation and logistics provider FedEx and UPS are named Oracle ERP Cloud customers, while retailers Kohls, Kroeger, Office Depot listed. Among a sampling of manufacturing companies are Broadcom, Eaton, General Electric, Qualcomm and Western Digital. Within Larry Ellison’s keynote which was highlighted in our Part Three update, there was mention of a group of Cloud ERP customers that have converted, or in the process of converting from SAP landscapes. That grouping of customers, according to Ellison, have elected for obvious reasons to remain anonymous.

The Oracle Cloud ERP suite is reportedly deployed within 125 countries and currently supporting 26 languages. Functionality spans 23 different industries with over 300 industry focused services.

Similar to other Cloud suites, initial leveraging of machine learning algorithms are being queued-up for quarterly product releases, particularly in what are described as risk and control process areas. Leveraged use of the new Digital Assistants capabilities are being included in the submission and review if timesheets, tracking the status of projects and in project management areas. Intelligent Document Recognition improves the accuracy, efficiency and ingestion of financial information, while the system can recognize, process and automatically adapt recognition of supplier invoices to aide in manual work reduction.

A new Predictive Planning capability has been added to Enterprise Performance Management (EPM) Cloud to help businesses identify and leverage recognized trends or patterns in financial or operational information.

Rondy Ng pointed to increased customer interest levels in IoT Monetization with Subscription Management as more and more companies are looking to deploy new subscription-based revenue streams predicated on usage of products. Noted was that customers can create flexible consumption-based charging while seamlessly managing billing and revenue process reporting needs.

As was noted in our highlights of the Cloud SCM keynote, development plans are underway to take advantage of the new Redmond user experience in future functionality areas which further support Oracle’s expanded conversational ERP efforts.


Announced CX Unity Application

This year’s OpenWorld included major enhancements for Oracle CX Unity, an application suite designed to help brands leverage data to deliver tailored experiences to known and unknown customers.

In the case of Oracle, CX Unity’s thrust is the creation of a complete customer intelligence platform for managing all structured and unstructured information related to a customer, either from internal or third-party data sources. Oracle’s planned differentiator is the leveraged use of machine learning to be able to prescribe what can be the optimal customer experience. CX Unity has a direct connections to Oracle Customer Experience (CX) Cloud and Oracle’s Data Management Cloud Platforms, with the ability to tap online, offline and third-party customer data sources to orchestrate a “in-the-moment” experience when and how a customer or prospect elects to interact with brand.

If the above description seems to be the counter response to the stated purpose of the recent SAP acquisition of Qualtrics International, then you receive our reader recognition insight prize.

While such capabilities are rather important to today’s sales, marketing and customer service teams, they can additionally provide benefits and added insights that product and supply chain management teams can leverage as-well.

The opportunity is the ability to integrate wide ranging product sentiment directly into global product management and development, or sales and operations planning (S&OP) decision-making in order to make more agile changes to products, or to aide  and context profitability management decision-making based on active market intelligence. If customer intelligence insights point to building interest in certain product areas, the supply network has the insight to be able to respond more quickly to a market opportunity. Conversely, early-warning intelligence related to product functionality or quality shortfalls can alert supply chain management teams to take appropriate actions to mitigate further risk.


This concludes our Part Five update. As in prior attendance, our final update will comprise our Supply Chain Matters overall summary impressions of the 2019 Oracle OpenWorld in the context of prior OpenWorld’s. Look for that posting early next week.


Bob Ferrari

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