The news surrounding Samsung to state the obvious has been somewhat negative of late. There is the Galaxy Note 7 smartphone product recall and suspension debacle because of exploding and fire-prone devices. Today there is a U.S. government recall announcement involving 34 models of Samsung laundry washing machines representing upwards of 2.8 million top-loading devices whose entire top control consoles can potentially detach and cause injury.

Not a good time for Samsung public relations.

Supply Chain Matters thought it would perhaps be good to share some positive news.

This week Samsung announced plans to invest an additional $1 billion by the first-half of 2017, in its existing semiconductor operations located in Austin Texas. According to the announcement, this investment will help to meet expected demand for more advanced system-on-chip products, particularly mobile devices.

According to this announcement:

With about 3,000 employees and 2.3 million square feet of space, Samsung Austin Semiconductor (SAS) is one of the largest and most advanced semiconductor manufacturing facilities in the United States. Since 1997, SAS has been at the forefront of manufacturing technology, enabling the world’s digital devices to operate at their highest performance. Today, SAS produces digital large scale integrated components for tablets, smart phones and other mobile devices at its 300-acre northeast Austin manufacturing complex

The announcement includes testimonials on the value that SAS has brought to the Austin community including skilled jobs, education, workforce development and community contributions, and thus we pass that along.

Too often business media tends to emphasize strategic product design and manufacturing investments in emerging or low-cost manufacturing regions, and its sometimes wise to amplify investment commitments in established high-tech regions as well.

As for the newest consumer product recall, that is yet another critical challenge for the Samsung brand among consumer audiences.

Bob Ferrari