It is a sincere pleasure to announce to our Supply Chain Matters readers that supply chain technology provider Kinaxis will be a continuing Silver sponsor of this blog during 2011.

Kinaxis was the very first sponsor of this blog in 2008, and we are proud to be able to continue our close relationship.  They recognized early on that educational and insightful blogs would play an increasing role in how supply chain professionals share thought leadership and gather insights.

Kinaxis has been one of very few technology companies that has successfully designed and leveraged a highly successful B2B content and social-media community and we are proud of  our abilities to help in this effort.  As an example, The Supply Chain Expert Community has garnered multiple accolades and awards from industry publications, the latest being a highly complimentary write-up on ContentMarketingInstitute.com . The article begins: “Research the best examples of a successful B2B content marketing strategy, and this year’s breakout winner is clear: Kinaxis.”

This author is pleased to be able to provide continued weekly guest blogger commentary in this community throughout 2011. My specific Supply Chain Expert Community commentary is also co-published on the Supply Chain Matters blog.

Kinaxis technology has been designed to address needs for managing supply chain complexity and fostering agility in business processes. The company continues to grow its broad industry presence and customer base and recently announced a record year in 2010, demonstrating double-digit revenue and cash flow growth.  Customers include names such as Cisco, Genzyme, Honeywell, Jabil, Research In Motion, Toshiba and most recently, Olympus Corporation.. The Kinaxis RapidResponse technology that is available today is much more than a supply chain planning system, incorporating many features for scenario-based analysis and sales and operations business process support.  The technology is available to serve multi-industry supply chain process needs.  Current RapidResponse implementations can accommodate users in the thousands, integrating key information from large numbers of ERP systems.

It is a delight to have Kinaxis as an ongoing Supply Chain Matters sponsor.

If your organization has needs for extended supply chain visibility, rapid response, or sales and operations planning process support capabilities that can be implemented in a very timely manner, I recommend you place Kinaxis on your short list.

Bob Ferrari, Executive Editor