Supply Chain Matters is pleased to announce to our readers that supply chain technology provider Kinaxis continues as one of the Lead sponsors of this blog.

Kinaxis was the very first sponsor of this blog in 2008, and we look forward to continuing our close relationship during 2012.  Kinaxis recognized early on that supply chain professionals would increasingly turn to social media channels for their educational needs and that blogs such as Supply Chain Matters would play an increasing role in how technology users seek out thought leadership and gather insights on business process and technology needs.

Kinaxis has successfully designed and continues to support a highly successful supply chain focused social-media community. The Supply Chain Expert Community web site garners multiple accolades and is approaching 6000 registered members. This author is pleased to provide continued weekly guest blogger commentary in this community throughout 2012 that will be simultaneously published on this blog as well.

Founded in 1995, Kinaxis and its flagship RapidResponse technology has been adopted by global industry leaders such as Cisco, Flextronics, Honeywell, Panasonic, Research In Motion, Qualcomm and others to manage and respond to their supply chain resource planning needs within volatile and rapidly changing business environments. This author’s familiarity with the company’s capabilities began in 1999-2000 when the company was initially named WebPlan, and as an industry analyst I have witnessed an incredible growth path since.  The year 2011 was an incredible year for Kinaxis that included double-digit sales growth and sustained profitability. Besides having its corporate headquarters in Ottawa Ontario, Kinaxis now has offices in the U.S., Japan, China and the Netherlands and has executed a global presence.

Today, the RapidResponse application is often utilized as a decision hub for supply chain planning, sales and operations planning, and collaborative planning processes across an extended, global based supply chain.  The value of the technology is in its ability to allow customers to plan a coordinated response to supply, capacity or demand variances that often occur. In 2011, RapidResponse Control Tower was introduced as a cloud based offering to assist manufacturers and brand owners in securing broader visibility and process control across the extended global supply chain.

If your organization has needs for extended supply chain visibility, control tower, or sales and operations planning process support capabilities that can be implemented in a very timely manner, I recommend you place Kinaxis on your short list.

Bob Ferrari, Founder and Executive Editor