As a global supply chain blogger, I’ve been commenting on numerous product recalls that have led to supply chain disruption or major hits to a product brand. There have been numerous public incidents involving basic foods, medicines, furniture, you name it, it just continues, which is cause for serious concern. These past days, however, it really hit home. Now, my namesake is involved. One of the most sought after and highly expensive supercars, which was described as the ‘ultimate toy for motoring millionaires’, has been voluntarily recalled.
I’m specifically addressing the Ferrari 458 Italia, which has a top speed in the area of 200 miles per hour and will set you back a mere $253,000, direct from factory. This magnificent vehicle is apparently suffering from a series of spontaneous fires. Consequently, the 458 is nurturing a new Google search term, ‘Flaming Ferrari.’
Ferrari, now a division of Fiat Group, is recalling 1,248 of these vehicles after six burst into flames. The recall is being described as one of the largest in Ferrari history, and thus far, involves specific fire incidents occurring in China, Europe and the U.S.. According to Ferrari, it seems that during manufacture, some of these cars were fitted wrongly with glue that could leak on to the exhaust. The glue will be replaced by metal fasteners, which should be little consolation to a prestigious customer who paid tons of money for a new 458.
Talk about an interesting photo, how about the following ‘Flaming Ferrari’s from across the world:
Burning Ferrari 458 in Paris
Burned Ferrari 458 in California
Burning Ferrari 458 in Switzerland
We can sometimes describe a bad day, but perhaps the privilege of watching your $250K plus sports car incinerating itself may qualify in the real bummer category.
Ferrari, of course, had an official statement which was noted in financial media. “It happens sometimes that cars catch fire.” Read it again folks, I’m not making this up.
It seems when driving your Ferrari, you should expect an occasional problem, especially if you drive loose and fast. The Financial Times humorously noted at the end of its print edition article that “fire extinguishers are an optional extra.”
An entry penned by Marin Evans of the UK based Telegraph quotes a sports car expert as quick to note that is not unusual for new owners to exhibit a few initial crashes as they develop a feel for the new vehicle. I suppose therefore the unanswered question is whether these fires are over and above the usual ‘I need to test this monster’ period, perhaps within the normal learning curve.
This Ferrari (the author) would certainly conclude that today, supply chain risk has no boundaries, not even involving a namesake.
For the time being, please take note that Supply Chain Matters and this author, have no direct relationship with Ferrari cars, including its public releases concerning recalls. As is sometimes said, these things happen.