Technology serves many new applications related to fulfilling online customer needs, and Supply Chain Matters has been informed a rather unique use of drone delivery of food and beverage on the golf course.
Drone logistics provider Flytrex announced this week what is being described as the first fully operational golf course drone delivery service.
This application, developed in partnership with Grand Forks North Dakota based King’s Walk Golf Course and EASE Drones, will enable golf patrons to order food snacks and beverages from the clubhouse restaurant and have the order delivered by drone to the particular golf green where the player or group is located.
Golfers need only to utilize a customized app and select food and beverage items such as burgers, fries, and drinks from a menu. The golfer than selects nearby, pre-selected course delivery sites and executes the order. The clubhouse restaurant then prepares that order and loads it onto a drone which takes flight for delivery.
Just like a local pizza or fast food home delivery service, golfers will be able to receive real-time status of their order. The drone reportedly arrives at the designated delivery point and hovers, awaiting confirmation that the customer is in position, and then the order is lowered by wire to the ground for customer pick-up.
How cool is that- something for lively 19th hole or clubhouse conversation.
One might surmise that wire-based delivery is safer than a drone hovering down on a group of potentially light-headed golfers who had a head start at the clubhouse bar. Better to be safe until proven machine-learning and artificial intelligence takes hold.
According to the announcement, this is the first of many follow-on projects planned for the U.S. including an FAA approved pilot in North Carolina which is planned later this year. The announcement notes that the drone system itself has been rigorously tested to meet high safety standards and has received permission to operate in major cities around the world.
One wonders aloud, that if a golfer calls for silence on the course, will the drone be alerted to pause? The again, what about that pesky Caddy Shack gofer who lives just under the turf. Will he or she be looking out for that drone?
A year ago, Supply Chain Matters highlighted the launch of an on-demand autonomous urban drone delivery service within the outskirts of the city of Reykjavik, also involving Israeli based Flytrex. That application addressed a specific need related to the geography surrounding this city, separated by a large bay that requires in some cases, a 20-minute drive to circumvent by roads during peak travel times to reach certain addresses.
In all seriousness, it just a matter of time before drones join robots, autonomous vehicles, and other forms of advanced automation in the delivery of food and medicine.
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