Category: Product Marketing Strategy

New ISO Standard to Improve Commerce and Data Integrity

ECCMA (Electronic Commerce Code Management Association) indicates in a recent press release that the International Organization for Standardization (ISO) in Geneva, Switzerland has published ISO 8000-115, a standard for authoritative and verifiable identifiers designed to improve the speed and accuracy of eCommerce and the supply chain. This new standard which was first drafted in 2015, is described as being an integral part of insuring for data quality and a stunning new standard.

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Added Information Leaks from Apple’s Supply Chain Clarify New iPhone Production Plans

This week, there is one indication that rumors about a potential product introduction delay for the speculated Apple “iPhone8” model may be unfounded. Then again, we have seen this movie before.

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Another Example of SKU Proliferation Leading to Cost Complexity

SKU proliferation is a familiar challenge in supply chain business planning, one that dates back quite a few years in CPG and consumer brand-oriented product areas. Today’s permanent changes towards online and Omni-channel retailing can add to the occurrence.

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