The Supply Chain Matters blog alerts readers to the availability of Episode 5 of our podcasting series.
In this episode, Founder Bob Ferrari speaks with Jay Muelhoefer, Chief Marketing Officer of Kinaxis, on the topic: Helping Companies in Establishing a Digital Foundation- Being Prepared for Timely Response.
As Chief Marketing Officer at Kinaxis, Jay leads global go-to-market strategies to elevate awareness of the company’s breakthrough supply chain vision and drive innovation across strategy, brand, product, demand generation, and global execution.
Topics discussed in this Episode include:
Establishing a digital foundation in relation to business and supply chain planning and decision-making.
How Kinaxis customers are responding to the ongoing COVID-19 disruption and what process or technology areas have customers most utilized thus far.
What is really implied by the notions of added supply chain agility and responsiveness and what areas should industry supply chain management teams focus on.
© Copyright 2020, The Ferrari Consulting and Research Group and the Supply Chain Matters® blog. All rights reserved.