Last week, Aberdeen Group announced a change in the availability of its research reports, one that reflects some of the realities of today’s extraordinary reach facilitated by the Internet. Readers however, should exercise caution.
Effective April 20th, Aberdeen will opt for an open research model, eliminating its previous paid Research Vault memberships. This so termed AberdeenAccess business model is described as allowing access to Aberdeen research published within the past three years. We would speculate that Aberdeen had not experienced significant revenues from its previous user paid research business model, opting instead for this revised strategy. The move is also a reflection of the changing fortunes of today’s industry analyst business model where sites such as ours have made their impact.
There is a catch however, one that we advise our Supply Chain Matters readers to carefully heed.
Readers should understand that Aberdeen is actually an operating group of Harte Hanks. On its web site that company describes itself as the following:
“Harte-Hanks today is a worldwide direct and targeted marketing company that provides insight-driven direct marketing services and shopper advertising opportunities to local, regional, national, and international consumer and business-to-business marketers.”
We again remind our Supply Chain Matters readers that since our founding, we have always subscribed to an open research model , Further, Supply Chain Matters has a stated policy that we will never share any of your specific personal information with third parties.